• Luke Lim

How videos leverage retention and keep you top of mind


And why you need to be using videos in your tender bids


When it comes to winning construction bids, communication plays a critical part. It starts with how you write your tender and ends with your presentation. You need to make sure that you're clearly communicating, and addressing your client's needs, throughout the entire tender process.


As you'd know, there are different forms of communication – audio, written and visual.


So, what works best when it comes to tender bids?


I believe that you need to use all forms of communication throughout the bidding process:

  1. To start, you need to listen as you have a conversation with the client, finding out all about their project and creating a connection with them (audio)

  2. Then you need to cleverly write your tender proposal, using emotive language and always addressing your clients need (written)

  3. And the most crucial part that could make or break your tender proposal is the presentation where you need to stand out (video)

Your ultimate goal is to attract, hold and retain the attention of the tender selection process.



If you don't use video in your bid presentation, you miss out on staying top of mind


Put yourself in the shoes of a tender selection panel. They've read at least a dozen or so tender proposals (which are all probably very similar) and they've been sitting in a room listening to presentation after presentation.


They'll likely be zoning out after the third presentation!


This is why you need to stand out from the crowd and grab their attention. And a video is brilliant for this.


Did you know:

  • 90% of information transmitted to the brain is visual

  • Visuals are processed 60,000 times faster than text

  • Stakeholder retain up to 95% of information when they watch in video format, compared to 10% when reading it in text

  • A single minute of video is worth 1.8 million words

Using videos in your bid presentation will capture attention. But don't just make a video for the sake of it. You need to make a relevant video that will grab attention.


3D & 4D construction animation videos are guaranteed to be memorable


3D & 4D construction animation videos are a revolutionary way companies are making their bid presentations unique.


The selection panel will have read your bid before your presentation. When you go to present your bid, this is where you can cement their choice of you by using animation technology videos.


You've read the stats above – a stakeholder will retain up to 95% of information when they watch in video format.


Well, can you imagine how memorable your bid will be when you virtually build your client's project from the ground up? You'll clearly communicate (using video) each stage of construction, as well as showing you've factored in all the external influences and the surrounding area of the construction site.


Here at Konan, our 3D &4D construction animation videos will help the selection panel retain more information about your bid as it will be memorable by:

  • Pre-building their project so they can visualise the result

  • Showing that you've forecast any issues that may arise and factored that in

  • Reducing the risk of construction budget blowouts

  • Accurately identifying lead times to give realistic completion dates (& take into account possible supply delays)

  • Avoiding reworks of plans and delaying the project

Here's a quick video so you can see it in action:



A quick case study on how a 3D construction video helped a client with their bid


Our client was tendering for Fishermans Bend Secondary, an innovative school who's project included 5 construction zones to be built simultaneously to tight construction deadlines.


Using 3D imagery and 4D construction sequencing animations, our client accurately captured the build sequence and could validate their forecasted schedule against the BIM building information model.


With these images and videos, they efficiently communicated their key strategic advantage in pre-building the 5 construction zones. The selection panel was highly impressed, especially as they successfully showed time and cost savings to the key stakeholders.


Here's how it looked: Fishermans Bend Case Study


Do you want your next tender bid to be memorable?


We'd love to chat with you about your planned bid proposal as there's nothing we love more than helping our clients to win million+ dollar construction bids. Not only do our 3D & 4D construction animation imagery leave a lasting impression, but they allow you to create an accurate bid. You'll become known as an innovative company who gets it right.


You can find more information about 3D & 4D construction animation here.






#construction #communication #innovative #whyvideo #informationretention #attention #bidpresentation #buildingtender #constructiontechnology #3danimation #4dsequence #estimator #technology #visualcommunication